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Retail/FMCG - Podravka d.d.

What connects the premium regional food & beverages brand, web and kids? The Web app ‘Zabava u tvom tanjuru’ (‘The party in your plate’). 

Following the premise  ‘fun, educative and easy to play ’, we created a game which promotes a new brand flavors: special  soups and pastas for kids. User experience was highly determined by beautiful animation, ‘light’ challenge (hunting the ‘Podravka hearts’) and  superior awards. That great deal also had great results: building stronger brand awareness, loyalty and online exposure with more than 11 000 unique players in only one month.

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