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Podravka

Podravka

Retail/FMCG - Podravka d.d.

What connects the premium regional food & beverages brand, web and kids? The Web app ‘Zabava u tvom tanjuru’ (‘The party in your plate’). 

Following the premise  ‘fun, educative and easy to play ’, we created a game which promotes a new brand flavors: special  soups and pastas for kids. User experience was highly determined by beautiful animation, ‘light’ challenge (hunting the ‘Podravka hearts’) and  superior awards. That great deal also had great results: building stronger brand awareness, loyalty and online exposure with more than 11 000 unique players in only one month.

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Sukladno Ugovoru o dodijeli bespovratnih sredstava za projekte koji se financiraju iz europskih strukturnih i investicijskih fondova u financijskom razdoblju 2014-2020
Projekt "E-impuls" (referentna oznaka: KK.03.2.1.06) 
Ulaganje u tehnološku bazu s ciljem jačanja i proširenja proizvodnje visokoinovativnih proizvoda
Ministarstvo gospodarstva, poduzetništva i obrta. Europski fond za regionalni razvoj

Zajedno do fondova EU Operativni program konkurentosti i kohezija Europski strukturni investicijski fondovi

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